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How to create your Vision Statement

Updated: Nov 24, 2022

Creating Your Vision Board

If you have read my previous blog: ‘Dreaming of Renovating your Home Do this First!!’ you will have created Your Lifestyle Statement.

With this information you are now ready to create your Visual Board / Statement.

Let’s consider the VALUE of the Vision Board.

Your vision board is a tool of communication - to trades, professionals and for sourcing.
  • It expresses your vision - how you want your home to look

  • It assists you in your choices of materials, fabrics, furniture & colour

  • It helps you make the right decisions on the overall design layout

  • It will also keep you on track to your goal

  • It gives you the confidence to make the right choices

  • It will steer your project in the right direction

I create a Vision Board for every interior design project undertaken. The client can see that I have heard them and should there be any changes with the scheme it can be addressed at this conceptual stage.

Your Vision Board is your tool of reference empowering you to be confident with your choices.

And there will be so many choices

Just like clothes shopping, if you don't focus with a list of what you need, you will end up buying something you didn’t really want and spend more money than you wanted. £££$$$

And , the individual spend on interior products and finishes is normally permanent and expensive. Nobody wants to afford that mistake.

For instance, flooring finishes are are permanent, covering the largest square meterage in your home. This therefore attributes to a major spend and a pricey investment. Furniture items can also be fixed, fitted or free standing and also an investment.

Therefore it is imperative that your decision making be considered in terms of budget, maintenance and lead time which will impact the site programme.

Having the Vision Board as a reference tool will enable you to make the right decisions and choices for your home design scheme. You can then match the tones and finishes

At this point it is important to highlight that:

Without viewing a finish or fabric in situ can be a costly mistake and may also delay other trades or installations on site.

I highlight the following example as one of the most common and frustrating mistakes many of us have made with paint specification.

It’s an easy mistake make - a basic white paint colour will be a simple and effective choice so we choose and order from a paint chart.

And, like all paint colours the multitude of whites on the market have different base colours which change their attributes.

Various whites can appear too harsh and brilliant in bright light, too greyed when there isn’t enough light and all whites don't necessarily harmonise with adjacent finishes.

That’s because:

  • There are close to a thousand whites on the market

  • Every white has a different base colour

  • It can either be warm or cold depending on this base colour and therefore it is a critical choice when specifying

  • Aspect will change the warmth or coolness of the white

  • Adjacent finishes will affect the energy of the white.

Viewing the white in various aspects of the home and under different lighting conditions will highlight the need to sample first.

In fact, EVERY paint colour, finish and fabric needs to be viewed:

  • In its proposed place

  • With other existing and proposed finishes and

  • In the proposed lighting conditions

‘Try it before you buy it’ - always order /loan a large sample of the fabric, finish or paint colour...

So let’s get started...


Collating Images:

When you are collating your images organisation is key. Creating order on the desktop will allow you to easily prioritise. It also avoids having a chaotic pile of images floating on your desktop.

The advantage of organising your images will allow you to have quick reference to share with suppliers and trades working on your project.

Organising into Folders:

Create 3 folders on your desktop:

1. VISION BOARD - primary folder

2. A list (BEST)

3. B list (2ND BEST)

Searching for Images:

Take the time to source your images from all available sources - it’s creative, inspirational and a valuable process

Take inspiration from:

Sites like Pinterest which houses thousands of interior/colour/ material images

  • Google subject lines to find your product or interior scheme

  • Research product from the companies you know and like

  • Take photos from magazines and scan them so they can be included on your Vision Board

  • Don't worry if the chosen image has an excess of unnecessary detail

  • Don't over analyse - don't spend time debating on the right or wrong image

  • Rip, tear and screenshot - enjoy the creative process!

Ordering Your Images into Folders:

Once you have gathered a number images on your desktop it is time to either cull or prioritise.

Remember: if you are finding it difficult to decide whether an image is destined for Folder A or Folder B refer to your Lifestyle Statement.

Separating and ordering your images into Folder A (Best) or Folder B (2nd best) is a quick way of prioritising your selection.

Creating order frees your mind to either move on to the next step or continue process of sourcing.

In this way, your images can’t be confused with anything else on the desktop. I find this very useful when I am working on a few projects at a time.

A List - Best

B List - 2nd Best

In summary:

  • Select your images

  • Order them into:

  • A List - Best and

  • B List - 2nd Best

  • Select images that are visually cohesive


Editing Your Images

Taking screen shots from a photo allows you to select design element/s, colours, materials and portions of an interior scheme that fits your scheme and ambience.

In this way, important elements to your scheme will be emphasised.

How to take a Screen Shot

On a Mac:

  • Command / Shift / 4

  • Draw a box around the element you require

  • Screenshot will be that which you included in the box

On a PC:

  • Press Print screen Button on your Laptop

  • Open Paint Tool

  • Click on Paste or press Ctrl + V

  • Edit Your ScreenShot as you want with the snipping tool

  • Save It

Selecting the important bits:

Screen shots are particularly beneficial when you only want one element from a photo eg portions of pattern, section of rooms, items of furniture.

The Process:

If you find the exact colour, item or pattern for your scheme in a photo

  • Duplicate the photo

  • Screenshot the desired section on the photo

Blue screenshot taken from the lower part of the image to match to paint chart or have mixed to match

The fabric pattern broken up to obtain decorative detail.

Room set photo edited to show the necessary elements for your scheme

Creating Your Vision Board

Now that you have collated and then ordered the images into folders on your desktop your are ready to create your Vision Board.

For the purpose of this exercise, I have simplified the process so that:

You will not have to download design software

  • You can make the board in a Word or Pages document

Before you add the images to the page: check your A list - are the images depicting your Lifestyle statement? Check your B list - are there any images you would like to move up to your A list? Remember, you don't need many images to portray your vision just the right compilation to represent your scheme.

The Process

  • Open a new document in either Word or Pages

  • Decide to choose a portrait or landscape page view

  • Upload or drag image your first image from your A List onto your new Word or Pages page

  • Centre this image on the page

  • Add other images from your A List onto the same page to create a collage

  • Scale each of the images to fit onto the page

How to represent your images on the board

Just like a group of photos or art on a wall the selected images should read as one storyboard.

Now that all of the images from your A List are set up in collage design- evaluate:

  • Is the compilation representing your vision in pattern, colour, materials, style of objects and/or furniture

  • How are the images are sitting together and communicating as one image? • Is the visual link harmonious between public (more active areas) and private (quieter) zones?

Perfecting your board:

  • Centre your images with excess space on the perimeter of the board

  • If there are a few images of quieter areas like the bedroom sit them together and do the same for other zones

  • Keep the negative/white space between the images consistent so as not to cause visual distraction

Saving Your Vision Board:

Once you are happy with the vision board you have created

  • Save it as a PDF, screen shot or jpeg on your desktop

  • Place the vision board in your 3rd folder: Vision Board

Referencing your Vision Board:

File a copy of your Vision board into your photo library so that you can access it when you are out and about sourcing and it is easy to send to trades and professionals

  • Photocopy it and paste it into your office space and your fridge - it’s your guide and inspiration and will help you throughout your project


Two ways I can help you:

Interior Statements Ltd

UK: +44 (0)7805 054 354


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